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CAW Assessment Exam Overview
WOW Academy offers the CAW assessment exam which helps determine the current skill level of a student seeking CAW certification. Since students have various levels of self training, students are encouraged to take this assessment exam first to determine on which courses and topics you will want to focus on. Some advanced students may find they are ready to take the official CAW certification exam now. Once you have completed your training you are encouraged to practice with the CAW assessment exam to sharpen your webmaster skills until you feel you are ready to take the Official CAW certification exam. Each time you attempt the CAW assessment exam you will be presented with a new set of randomly selected questions similar to those found on the official CAW certification exam.

Taking the CAW Assessment Exam
The CAW assessment exam can be purchased via WOW Academy and then attempted online at any time.

CAW Assessment Exam Cost
The CAW assessment exam is $10 for students taking WOW Academy courses and $20 for those not taking WOW Academy courses.

CAW Assessment Exam Specifics
The CAW assessment exam contains 64 questions. Examinees have 90 minutes to complete the exam. Examinees scoring 70% have demonstrated that they have the skills needed to pass the official CAW certification exam. No certification is awarded for receiving a passing score on the CAW assessment exam.

CAW Assessment Domains and Topics
Listed below are the domains and topics addressed in the CAW Assessment exam. These are the same skills found on the official CAW exam. The WOW Academy courses map well to the CAW domains and topics. Training centers are encouraged to ensure that their courses map well to these domains and topics to ensure students have the best chance of passing the official CAW certification exam.

Domain % Of Examination
The listed below are the domains measured by this examination and the extent to which they are represented in the examination.
  • Internet Basics 10%
  • Markup and Scripting 40%
  • Web Graphics 10%
  • Web Multimedia 5%
  • Website Design 10%
  • Website Management 7%
  • Legal Issues 3%
  • Web Accessibility 5%
  • Web Project Management 4%
  • Web Business Management 3%
  • Web Marketing 3%


Examination Description
The examinee selects, from four (4) or more response options, the option(s) that best complete(s) the statement or answer(s) the question. Distractors or wrong answers are response options that examinees with incomplete knowledge or skill would likely choose, but are generally plausible responses fitting into the content area. Test item formats used in this examination are:

Multiple-choice : The examinee selects one option that best answers the question or completes a statement.
Multiple-response : The examinee selects more than one option that best answers the question or completes a statement.
Sample Directions : Read the statement or question and, from the response options, select only the option(s) that represent(s) the most correct or best answer(s).

Examination Domains and Topics
The topics and domains listed below are the course objectives that should be covered to prepare you to pass the Certified Associate Webmaster exam.

Internet Basics
  • Important Internet committees
  • Basic workings of the Internet
  • Most common Web browsers
  • FTP
  • Basic workings of e-mail
  • Newsgroups
  • Real time and asynchronous communications
  • Web technologies, helper applications and plug-ins
  • Anti-virus software
  • Internet searching

Markup and CSS
  • HTML and its function as a markup language
  • History of HTML, including at least the latest three versions
  • Basic concepts of HTML/XHTML coding
  • HTML 4.0 and XHTML tags
  • Tables (including use for layout)
  • Forms
  • Lists
  • Frames (including the advantages and disadvantages)
  • Hyperlinks and anchors
  • Styles and cascading style sheets
  • Definition of colors within HTML documents
  • HTML code to integrate graphics and multimedia into Web pages
  • Server-side includes (including the advantages and disadvantages)
  • Basics of JavaScript and CGI

Web Graphics
  • Basic graphic issues
  • Issues related to background images
  • Basic color issues
  • Issues related to graphic file optimization
  • Use of digital cameras and scanners to acquire electronic images
  • Use of graphics software programs for creation and modification of Web graphics
  • Animated GIFs
  • Web design considerations via non-graphical browsers or devices

Web Multimedia
  • Basics of Web audio and video
  • Basics of streaming audio and video
  • Basics of the Flash format
  • HTML vs. Flash-based websites
  • Current multimedia standards

Website Management
  • File structure/organization of a website
  • Proofing a website before publishing it
  • Ongoing content management
  • Basics of networking
  • Basic site security issues (including anti-virus software)
  • Basic issues regarding servers, hardware, and infrastructure

Legal Issues
  • Basic elements of a contract
  • Issues regarding copyright, fair use, and trademarks
  • Issues regarding linking to external sites
  • Issues related to domain registration

Project Management
  • Basics of project management
  • Key features of project management software
  • Basic projects management concepts

Web Marketing
  • Strategies for creating an effective Web presence
  • Concepts important to selling on the Web
  • Use of meta tags in Web marketing

Web Business Management
  • Basics of e-commerce
  • Strategies for developing an e-commerce site
  • Basic concepts regarding contractors, employees, and partners

Web Accessibility
  • The W3C's Web Accessibility Initiative
  • Planning and coding for accessibility


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